#gifted (Hashgifted) Pricing and Review: Features, Pros, Cons & Costs

#gifted (Hashgifted) is a product-gifting platform with a single, focused job: get your products into creators’ hands and get authentic content back. Brands send gifts to creators in exchange for posts, reels, reviews and stories, and the whole exchange, from matching to content capture, runs in one place. For a small D2C brand that lives on gifting and UGC, that focus is the appeal.

The pricing is simple and affordable. Four tiers run from A$99 to A$449 a month (the platform is Australian, so pricing is in Australian dollars), every plan comes with a 7-day free trial, and there are no contracts. Content licensing, the right to reuse creator content in ads, is included on the higher tiers.

This review covers what #gifted does, how its tiered pricing works, where the gifting focus is a real strength, and the reach and model limits to weigh. It closes with five alternatives worth comparing.

#gifted Overview

#gifted is a gifting and UGC platform that connects brands with a network of more than 5,000 creators, primarily in Australia with communities in the US and UK. Brands run structured gifting campaigns, set deliverables and recipient criteria, and receive content across Instagram, TikTok and YouTube, all managed in one workflow instead of spreadsheets and DMs.

The model is gifting-first. Rather than paying creators cash, brands exchange product for content, which keeps campaigns affordable and suits categories like beauty, fashion, food, fitness and lifestyle where product sampling drives content. For a deeper look at the category, our roundup of product seeding platforms is a useful companion.

It handles the full workflow: matching, messaging, fulfillment, content capture and, on higher tiers, licensing. It is a focused gifting tool rather than a broad influencer suite, so brands running large paid programs alongside gifting may pair it with another platform.

Who Should Use #gifted

#gifted fits small and mid-market brands built around gifting and UGC. It suits:

• D2C brands in beauty, fashion, food, fitness and lifestyle that run product-seeding campaigns.
• Small teams that want gifting, matching and content capture in one affordable tool.
• Brands operating in Australia, or targeting Australian creators, where the network is strongest.
• Teams that want to reuse creator content in ads through built-in licensing.
• Shopify brands that want to gift straight from their product catalog.
• Agencies managing gifting across multiple brands on the Pro+ tier.

Key Features

#gifted’s feature set is built entirely around running gifting campaigns from match to content.

Structured Gifting Campaigns

Brands create influencer gifting campaigns that specify deliverables and recipient criteria, then manage applications, messaging, fulfillment and content delivery in one place rather than across spreadsheets and DMs.

Creator Matching

Access to more than 5,000 creators across food, fashion, beauty, tech, fitness, homewares, travel and lifestyle, with AI-powered matching by demographics and interests to target the right fit.

Content Capture and Library

The platform automatically collects the content creators post on Instagram, TikTok and YouTube into a reusable library, so brands do not have to chase and download assets manually.

Content Licensing

On the Pro and Pro+ tiers, content licensing is included in the subscription, giving brands the rights to reuse creator content across ads and other channels without extra fees.

Shopify Integration

Direct Shopify catalog sync lets brands gift straight from their product catalog and manage inventory, removing the manual work that usually slows seeding campaigns.

Campaign Management and Messaging

End-to-end oversight from setup through creator applications, messaging and delivery keeps every collaboration organized in a single dashboard.

Creator Apps

Creators discover and accept gifting offers through dedicated iOS and Android apps, which keeps the supply side of the marketplace active and responsive.

Analytics and Insights

Live performance tracking, AI-powered recommendations and data exports report reach, engagement and completion rates. For a deeper measurement benchmark, compare it against dedicated campaign reporting and analytics.

#gifted Pricing

#gifted keeps pricing simple, with four public tiers billed in Australian dollars, a 7-day free trial on every plan and no lock-in contracts. Here is how the plans compare.

Basic and Grow

• Basic at A$99/month covers 1 campaign a month, 30 creator matches and 10 gifts per campaign.
• Grow at A$149/month steps up to 3 campaigns, 90 matches and 30 gifts.
• Best for small brands starting or scaling a gifting program.

Pro and Pro+

• Pro at A$349/month unlocks unlimited campaigns, matches and gifts, plus content licensing.
• Pro+ at A$449/month adds multi-brand and agency management for teams running gifting across clients.
• Best for scaling brands and agencies.

The Real Cost: Trials, Licensing and Currency

• Every plan includes a 7-day free trial and no lock-in contract, so testing costs nothing but the product you gift.
• Content licensing for ad reuse is only on Pro and Pro+, so brands that need paid-media rights should budget for at least the Pro tier.
• Pricing is in Australian dollars, so factor the exchange rate if you are billed elsewhere.

#gifted Reviews

#gifted is a newer, smaller platform, so third-party review volume is limited.

• Minimal verified volume on G2, Capterra or Trustpilot
• Reported traction of tens of thousands of gifts delivered and millions in product value shared

As an emerging gifting specialist, #gifted has real momentum in its market but little independent review history to lean on. Judge it on the 7-day trial and its fit for your category rather than a star rating.

Integrations

#gifted focuses on the gifting workflow and the ecommerce and social connections that support it.

• Instagram, TikTok and YouTube: content capture and performance tracking across creators’ posts.
• Shopify: gift directly from your product catalog with inventory management.
• Creator apps: iOS and Android apps where creators discover and accept gifting offers.
• Content library and exports: store captured content and export performance data.

Pros of #gifted

Purpose-Built for Gifting

#gifted does one thing well, running product-seeding campaigns end to end, which makes it simpler and cheaper than a full influencer suite for brands whose strategy is gifting.

Affordable with Licensing Included

Low monthly tiers, a free trial and no contract lower the barrier, and content licensing on the higher tiers means brands can reuse creator content in ads without extra fees.

Shopify-Native Fulfillment

Gifting straight from a Shopify catalog with inventory management removes the manual fulfillment work that usually makes seeding campaigns a chore.

Cons of #gifted

A Small, Australia-Centric Network

With around 5,000 creators concentrated in Australia, the network is far smaller and more regional than global platforms. Brands outside Australia, or needing scale, will feel the ceiling.

Gifting-Only Model

The platform is built for product-for-content exchanges, not cash-paid campaigns, so brands that need paid partnerships or larger creators will need another tool.

Licensing Gated to Higher Tiers

Content licensing for ad reuse is only on Pro and Pro+, so brands on Basic or Grow cannot legally run captured content as paid ads without upgrading.

Thin Review History

As a newer platform, #gifted has little independent review volume, so there is limited external validation beyond its own reported numbers.

Is #gifted Worth It?

#gifted is worth it for a small or mid-market D2C brand, especially in Australia, whose strategy is product seeding and UGC rather than paid influencer campaigns. For that brand, the focused workflow, affordable tiers and included licensing make gifting easy to run at scale. It is a weaker fit for brands that need a large global network, cash-paid partnerships, or a full influencer suite. If any of that gives you pause, compare these five alternatives:

• Influencer Hero is an end-to-end influencer marketing platform that combines creator discovery, outreach automation, CRM, influencer gifting, campaign tracking, UGC management, and affiliate marketing to help ecommerce brands scale creator partnerships.
• Afluencer is a marketplace where creators apply to your campaign listings, useful when creator supply, not gifting tooling, is the bottleneck.
• SARAL is an influencer gifting and outreach tool for D2C brands, with discovery, automated outreach and product-seeding workflows tied to Shopify.
• Social Cat is a micro-influencer platform for small D2C brands, focused on gifting collaborations and simple campaign matching.
• Aspire is an enterprise platform strong on branded content, community-driven campaigns and gifting at scale.

Final Thoughts

#gifted is a focused, affordable gifting platform that does product seeding and UGC genuinely well, with a Shopify-native workflow and licensing built into the higher tiers. For a small D2C brand whose growth runs on gifting, it is an easy, low-risk tool to adopt. The reservations are about reach and scope rather than execution, since the network is small and Australia-centric, the model is gifting-only, and reviews are thin. Decide based on whether gifting is your core strategy, and if you need scale or paid partnerships, the #gifted alternatives above cover a wider range.